Have you ever run a display ad campaign at a 2% CTR? If the answer is ‘no’, ‘seldom’ or ‘I wish’ then it’s time to consider InfluAds! We know that some of you out there are currently considering it. It’s spring, the weather is sunny in cold Copenhagen so today is the day to make it happen! 1/2...
Sometimes, some things are best understood by some in special ways. When a developer seems a movie, for instance! We are welcoming Movies as Code as publisher. They are a neat, relaxed site describing movies through snippets of code. For Developers only. We were smiling when we first saw this following one of our publisher’s recommendation, and...
We just shared a freshly baked Advertiser Newsletter with our network of advertising partners. This newsletter is sent as a simple, easy to digest email to keep prospect or existing advertisers aware of the most relevant news, features and opportunities in the InfluAds and Quality Advertising world. Feel free to subscribe to our Exclusive Advertiser...
We mentioned that Facebook was Launching Bigger, more Intrusive Ads last week. The big media is now picking on it: one of the most thoughtful articles comes from Erin Griffith at PandoDaily. See it here: Facebook’s New Ads Walk a Very Fine, Spammy Line (PandoDaily.com). The Web must understand that Premium Advertising must come out of meaning to...
Facebook as been perceived as a social network that can leverage the social graph (the connections and interests around one user) to offer only ads that really matter. Apparently, that’s not so straightforward. GigaOm reports that Facebook is set to release a new Premium Ads product. Let us sum it up for you: Facebook wants to...
We hear that Google AdSense for Domains is going to the Deadpool. This is awesome news for Quality Ads on the web, which we promote so heavily. Google used to spam people with ads when they’d reach parked domains, which had nothing more than crappy ads. Most people would go there by mistake and the...
The Consumer isn’t a moron; She’s your wife David Ogilvy, 1963 It seams that the advertising industry forgot that message along the years. Mass spamming + irrelevancy wouldn’t cut for Mr Ogilvy, the Father of Advertising back in in 60s so what’s wrong with you today, Mr Advert? See The pope of modern advertising: David Ogilvy if...
My personal story around entrepreneurship goes like this: I harvested and sold approx. 15,000 small snails to buy a cool Mountain Bike when I was 14 I sold t-shirts in a (very muddy) motocross competition when i was 16 I had a small company doing Web Hosting and Development while in college (Alojix) when I...
We like quality ads and advertiser relevancy to a specific audience is a big part of that. Social Advertising builds some of that relevancy using your personal data , which is conceptually flawed in so many (bad) ways.. Using people’s personal data in advertising is a dangerous, unethical step that ignores everyone’s right to control their own...
There are a few things that small startups can do to beat their Golias. Customer service is probably The One. Trying to make your clients, partners or friends feel special is an interesting one. Some times, it can be a very small gesture. Some other times it can be about going that extra mile to deliver...
