We hear that Google AdSense for Domains is going to the Deadpool. This is awesome news for Quality Ads on the web, which we promote so heavily. Google used to spam people with ads when they’d reach parked domains, which had nothing more than crappy ads. Most people would go there by mistake and the...
The Consumer isn’t a moron; She’s your wife David Ogilvy, 1963 It seams that the advertising industry forgot that message along the years. Mass spamming + irrelevancy wouldn’t cut for Mr Ogilvy, the Father of Advertising back in in 60s so what’s wrong with you today, Mr Advert? See The pope of modern advertising: David Ogilvy if...
My personal story around entrepreneurship goes like this: I harvested and sold approx. 15,000 small snails to buy a cool Mountain Bike when I was 14 I sold t-shirts in a (very muddy) motocross competition when i was 16 I had a small company doing Web Hosting and Development while in college (Alojix) when I...
We like quality ads and advertiser relevancy to a specific audience is a big part of that. Social Advertising builds some of that relevancy using your personal data , which is conceptually flawed in so many (bad) ways.. Using people’s personal data in advertising is a dangerous, unethical step that ignores everyone’s right to control their own...
There are a few things that small startups can do to beat their Golias. Customer service is probably The One. Trying to make your clients, partners or friends feel special is an interesting one. Some times, it can be a very small gesture. Some other times it can be about going that extra mile to deliver...
Startups and Developers have a hard time monetizing their apps. Web and Desktop apps, specifically focusing on quality lock a valuable relationship and share of mind with their end users. This is incredibly valuable but no one seems to leverage it. InfluAds simple ad presence, driven by top quality advertisements can be the solution. We are proud...
There’s a few people that I personally follow religiously and Brad Feld is one of them. When you plot VCs on a matrix where awesome and accessible are the axis, Brad ranks high. He’s one of my personal favorites source of knowledge and inspiration. Forget about adding a third dimension around hustle: my theory is that there’s...
We launched the new InfluAds brand back in June and we invited our friends from Studio Tundra to make it happen. This is their account of the process since many people have been praising our design across the web. Working closely with Anibal, InfluAds CEO we set about our initial challenge of how to go...
The pleasure of working with awesome quality publishers is strongly attached to the learning and opened horizons driven by their valuable content.like Visual Complexity is a clear example of that. Manuel Lima (@mslima), is the guy behind it, a visual explorer on mapping complex networks which help us to understand not only the world around us but also the...
While designers focus on multiple fields of activity, Branding and Identity is often a common denominator. Being a common interest to all design fields but a specialty by itself we decided to launch a new Advertising Network focusing on top publisher content around Branding & Identity. Our publishers are key players in this field and their blogs are...
Ad networks’ main objective is to display ads from a set of advertisers, while building relevancy and value to their own stakeholders. Those would naturally be Advertisers, site owners (Publishers) and end-audience but that is not often the case. An advertising network (everybody knows who they are) checks into my emails (because I ubiquitously let...
We’ve been turning red. Turning red when getting tired of crappy ads on the web, but also turning our identity into an awesome red and dark grey that’s launching today, along with our bid to change the world. The problem is simple: We are now consuming information differently: the iPad, Instagram, Instapaper, OnSwipe and many...